📌 Friday Five #118

A content formula, digital asset management, brand magic, model diversity, and the Reels algorithm

“Be diligent and check your child's candy this year, just found an invasive silver carp shoved inside a Milky Way. No words.” —@OKWildlifeDept

The Oklahoma Department of Wildlife Conservation has got a sense of humor as this Halloween prank shows. (The comments on this account are nearly as good as the Tweets.)

1. Walmart, but make it fancy

How much difference does branding make? Here’s your answer. 

2. Content math

What makes good content? Sarah Standford’s got a simple content formula that will change how you decide what’s good and what’s not and helps you align with stakeholders. (Bonus: Stanford uses Substack’s new “article voiceover” so you can listen to this article instead of reading it if you prefer.)

3. One size never fits all

Here’s an interesting tidbit from Nielsen Norman’s fifth edition of its Ecommerce User Experience report: shoppers feel more confident about their purchasing decisions when you show how the clothes look on different body types. There’s lots of good insight — and great UX examples — in this article. 

4. Is it Reels or is it Tik-Tok?

Keeping up with updates in the algorithms of various social media platforms can feel like a full-time job. But this update on the Instagram’s Reels algorithm does a great job of summarizing everything you need to know. 

5. Your content is worth a DAM

There are lots of benefits to using a digital asset management (DAM) system to manage everything from your team’s photography and logos, to leadership bios and headshots. At the top of the list? A DAM promotes consistency, self-service, and workflow efficiencies. This video explains it all, plus how to get started — whether you want to build something from scratch or use an off-the-shelf solution.